When it comes to digital marketing, people get that familiar feeling that they know what it is but, they cannot really give it a good explanation. Well, here is a thing for you. A digital marketing is a really important thing when you are planning your marketing strategy. We all know what Internet is today. A place where people go every day, every second, to find out something important to them, educate themselves about what they like or do and simply, get information. So, it is safe to say that the Internet is a place that you can use to promote what you do. In order to do it, you need some marketing so that people can learn about you and see what you have to offer.
Now, there are various types of digital marketing and not every type is good for what you plan to do. Knowing what particular type of marketing suits your marketing needs is the only way how you will reach the targeted audience and spread the word about what you offer. Before we go further with the types, all marketing activities that use digital devices are called digital marketing. You can do these activities online and offline. When you take ways of digital strategy into your consideration, it is always good to have all your marketing activities connected. So, whether we are talking about normal marketing activities or online marketing, you should find a way how to connect them all into one whole.
Social media and content marketing
A term digital marketing includes a lot of things, elements, factors all combined. Depending on these factors, you have different types of digital marketing. Social media marketing is one of the most represented types of digital marketing on the Internet because social media is the best way to spread a word about your business.
This type of marketing is solely concentrated on various social networks. Any use of social media platforms and available websites and pages to promote your services, business, products or just yourself is considered as social media marketing. 
Information sharing, competitors, partners, fans and followers engagement on social platforms, anything with the goal of promoting you and your products online, is a part of digital marketing. It is a way how you use social media conversations to target the wanted audience. You can use social media to increase awareness for a product or a brand.
On the other hand, content marketing is similar but a bit different. You use it but not to increase awareness for a product but, to make your targeted audience take a profitable action to your benefit. You can shape valuable information and the art of storytelling and make your audience buy your product. If your content marketing campaign or a strategy is really good, it will work almost 100%. In most cases, all brands sell their products using social media and content marketing.