The Impact Of Digital Marketing On Music Industry
Types of digital marketing like video, mobile and social media marketing, have greatly changed the way music industry functions today. The evolution of the Internet technologies changed the way people get to their favorite musicians, music, artist and everything connected and related to them. It has become very easy for them to reach countless artist with just a few simple clicks of their mouse. Let us, for a moment, concentrate on mobile devices. We know that everyone has one today. There is no man in the world without a mobile device unless we count the nomad tribes in Africa and the likes. The thing with mobile devices is that people tend to take them everywhere they go. Their phones and devices are always with them. This is nothing more than a perfect opportunity for musicians and bands to engage their fans and make their music more than reachable.
People who are at work and have a break, can easily go online, find their favorite song or read some news about their favorite singer or hear a new song he or she put out. Also, by checking their mobile device, they could easily find out about a new singer or a musician or a band. This was not possible before the Internet. Fans had to spend hours on the radio or TV, waiting for their favorite song. With all the technology we have today, you can go online and find what you are looking for in less than 10 seconds.
We all know the band Depeche Mode. Well, their fans do not have to spend half of a day waiting for some news or a song. They can easily go over to their website and find out all about what the band has been up to. There is a huge clock on their website, telling the fans when the tour is going to start.
There is news that Hublot and Depeche Mode joined forces in the name of charity and they will make a partnership that will raise funds and spread awareness about how important charity is. There are people in need all over the world so, Depeche Mode wanted to send a clear message not only to the world but, to their fans as well, that they will do what they can to bring clean and safe drinking water to people in need all over the globe.
This is a perfect opportunity to use their social media and online presence to invite their fans to do the same. This way, the fans will get the impression that they are on the charity mission as well. This will get them organized and they will actually help this noble cause where a lot of good deeds will be done in the name of charity. This is a perfect example of how a popular and famous band can use their social media and digital marketing to manipulate the masses and get something done.