About Rosanne Lacy

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The Connection Between Photography And Digital Marketing

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There are many ways how you can use photography to your advantage. Usually, people make the same mistakes and it is important to know that it is hard to get it right when it comes to photography in marketing. It is not just enough to have some images. Therefore, there are many tips how to do it right and actually become successful because of it. Remember, photography is a means that is supposed to help you to get through a wider audience. It was supposed to work for you to your benefit and to your advantage. The first thing to do is find a good photographer. This is crucial and critical for the quality of the photos. Preferably, it should be a professional, an expert with special skills and good equipment. Since we are living in an instant age, everyone today thinks of themselves as photographers and artist because they bought a camera but the truth is, half of them do not know how to properly use it.


A photographer with the right set of skills and specialized equipment should suffice. Now, the right specialist skills is a really important thing because you do not need a photographer who can only do photographing packaging solutions when you aim for the people. The skill of your photographer should correlate with your business orientation.

Three steps

The next important thing is to demonstrate how your product exists in the world. The point is to make your potential customers imagine themselves using your product. One of the absolutely critical elements when it comes to photography is lighting. You need to get the lighting right or you might send a completely wrong message and impression to your targeted audience which is not a good thing at all. If you want to avoid your beautiful and innovative product look poor and bad because of lousy lighting, it is an absolute imperative to get the lighting right. Once you have made sure that everything is in place, you can start with the marketing part. Think about a good text that will go with the image. Something short but effective, straight to the point but not too direct. A perfect message that will get stuck in the heads of your customers. It should reveal just enough to give them a notion of what it is and what it is for. If you can create that effect of them imagining using your product, your job is done.

A good website, easy features, high quality images, clever descriptions, search engine optimization, these are your modern tools that you can use every day to get more and more audience interested in what you have to offer. You can now clearly see the connection and interconnection between digital marketing and photography. Social media platforms, the Internet technology, photography, types of digital marketing, all of these are connected and related closely. The best part is that you are the one who can benefit from it.

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Digital Marketing In Music

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Digital marketing has become so widely spread in a world of today, that it can change the whole industries and the way they do things. It is the same with the music industry. This type of marketing is changing it as we speak but, the fact is, only a few industries truly comprehend and understand the need to evolve more than what they do. When it comes to music industry, a lot has changed in the last few decades.


People used to listen to music on vinyl back in a day, tapes and cassettes and nowadays, they have Tidal. The truth is, in less than 50 years, we went from slow dial-up to a fully developed social life on the Internet, using a wide variety of mediums and devices. This only resulted in an expansion of entrepreneurial explorers that are literally claiming the whole digital music landscape as their own. Hence, you can now promote your music through digital marketing in so many ways that it is hard to keep track. You have platforms like Vimeo and YouTube, numerous and countless music websites where you can only listen or even purchase music, commercials, you name it. iTunes, Bandcamp, LastFM and so on, all doing a type of music marketing in a digital way. So, if you take a music star like Neil Young, a famous singer that sure does have lots of talent, and give it a good production and marketing and suddenly, millions of fans are into his music. Digital marketing is a key component how you can spread the word about your music. And with the recent outburst of various musical online applications and platforms, you are sure to become successful if your digital marketing strategy is good.

Before the internet age

Before the Internet, things were quite different. You had radio stations, industry press, and TV, DJs that played the songs in the clubs. Today, you still have those ways but fewer and fewer people are following them. Now, you can use social media outlets like Instagram, Twitter and Facebook as well as major digital music platforms like Spotify, Soundcloud, iTunes, and Tidal. The question is, how exactly social media and digital marketing affect the music? Well, social media allows musical talents to become global superstars. It is quite easy to make it online today. The advantage of social media is that it gives the opportunity to the fans to engage and interact with their favorite musicians and this contributes a lot to the popularity of these musicians.

For example, Niel Young, a Canadian country singer started very early with his musical career. He was very popular and he still is. People can now find his material on Youtube and listen to the whole discography with ease. They do not have to go through numerous music shops, looking for CDs or vinyl. All they have to do is type in Neil Young and the music starts. It made this singer even more popular.

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The Impact Of Digital Marketing On Music Industry

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Types of digital marketing like video, mobile and social media marketing, have greatly changed the way music industry functions today. The evolution of the Internet technologies changed the way people get to their favorite musicians, music, artist and everything connected and related to them. It has become very easy for them to reach countless artist with just a few simple clicks of their mouse. Let us, for a moment, concentrate on mobile devices. We know that everyone has one today. There is no man in the world without a mobile device unless we count the nomad tribes in Africa and the likes. The thing with mobile devices is that people tend to take them everywhere they go. Their phones and devices are always with them. This is nothing more than a perfect opportunity for musicians and bands to engage their fans and make their music more than reachable.

People who are at work and have a break, can easily go online, find their favorite song or read some news about their favorite singer or hear a new song he or she put out. Also, by checking their mobile device, they could easily find out about a new singer or a musician or a band. This was not possible before the Internet. Fans had to spend hours on the radio or TV, waiting for their favorite song. With all the technology we have today, you can go online and find what you are looking for in less than 10 seconds.

Mass manipulation

We all know the band Depeche Mode. Well, their fans do not have to spend half of a day waiting for some news or a song. They can easily go over to their website and find out all about what the band has been up to. There is a huge clock on their website, telling the fans when the tour is going to start.

There is news that Hublot and Depeche Mode joined forces in the name of charity and they will make a partnership that will raise funds and spread awareness about how important charity is. There are people in need all over the world so, Depeche Mode wanted to send a clear message not only to the world but, to their fans as well, that they will do what they can to bring clean and safe drinking water to people in need all over the globe.

This is a perfect opportunity to use their social media and online presence to invite their fans to do the same. This way, the fans will get the impression that they are on the charity mission as well. This will get them organized and they will actually help this noble cause where a lot of good deeds will be done in the name of charity. This is a perfect example of how a popular and famous band can use their social media and digital marketing to manipulate the masses and get something done.

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The Importance Of Digital Marketing In Music

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Coming from the mouth of the music fans and various people who are into music industry of today all over the world, social media is what makes musicians and singers popular today. Most of the global superstars we see today made it online. Social media made fans think like their voice counts as well. It made them feel like they are part of something much bigger than themselves.Social media allows them to be heard. It is a good way to make communication and artist use it all the time to communicate with their fans and keep them posted about what is new with their favorite musicians and singers. Whenever a change happens in the life of a certain singer or a musician, fans can immediately find out about it and keep track of it.


For example, Diamond Rings singer has a new band with some of his old mates. Fans who are into him and his music will be glad to hear about this and read a few words about what happened and made him make such a decision. This is very important for both the artist and the fans. Back in a day, before the Internet, fans could only learn about their favorite musicians through magazines, TV or radio stations but even all those media did not give enough information to go around.

With the appearance of digital marketing in music along with social media, it is now possible to keep track of almost everything your favorite musicians do. Of course, opinions are divided on whether this is good or bad because the musicians are people too and they need their privacy. Artists know how important social media is for them today. They can easily inform their fans that a new song or an album is on the way, when a tour is going to happen and tell them the latest news.

A digital solution

In order to build some fuzz, bands and their managers and musicians, in general, use social media because it the most effective solution for them. It saves time, money and effort and comes back with great results. This gave opportunities to a lot of bands who dream about making it big. Still, the competition is hard and only bands which are really talented will get somewhat of a chance to prove their worth. The same thing goes for one man spectacle that is Diamond Rings. This guy who is into electro pop music exploded over social media and managed to become ultra famous and popular in a very short amount of time.  Before he did this, he was a part of a rock band D’Urbervilles. Fans talk about how he never left the band, he just went on the side to make a name for himself. Well, he sure did and social media, digital marketing, and the new technology of Internet all made it possible for him. All of these worked to his benefit and advantage.

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How Art And Digital Marketing Work Together

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In case you did not know, digital marketing and traditional art can work together perfectly. There are numerous ways how traditional art can be customized and optimized to suit the modern needs of a digital world and industry. Companies of today are completely used to using digital marketing services in order to promote what they do and their products. It is now not possible not to be aware of the growing importance of digital media in the world of marketing. Of course, many believe that online modern techniques are far superior to any tried and true traditional method but, that is absolutely not true. If you are after the most effective method of marketing, the best method is combining digital marketing techniques with the traditional approach. That way, you get the best of both and the effect will far greater.

The traditional marketing tactics are mailings, billboards, print collateral and television ads. All of these are proven to work and have historically high success rates. This has begun changing rapidly with the coming of a new digital age where the Internet has the last word on everything. Apparently, the influence that these traditional marketing tactics used to have is failing each and every day. It is just that, with all this Internet expansion, no one puts their trust in the TV commercials anymore. And it is completely understandable, why should they when they can get all they need online.

Traditional and digital

That is why people found out that the best solution is the combination of traditional and new methods. There is a lot of good things that one company can get from digital media. It can provide maximum exposure to the customers. It can also provide the necessary interaction. Customers like to know that they can send their opinions about a certain product. They like to send both positive and negative comments. This sort of interaction makes them feel like their voices matter. One of the best things about digital marketing is the fact that it is significantly less expensive than any traditional media. Now, let us take a look at how exactly digital technologies can work with arts organizations. First of all, any arts organization still needs a website in order to work.

Furthermore, someone needs to take care of their digital marketing services, social media, online advertising, emails and so on. It is very important to notice that arts organizations must remain attuned to the requirements of the audience. So, before any decision can be made, these organizations must tend to their audience. In case that they do decide to go digital. it has to be because those are the requirements of their audience. Besides the obvious cultural influence, arts organizations exist because of their audience. Knowing their minds is a key to success. With the latest technological achievements, the audience is more likely to interact and engage these organizations online. This clearly means that they need to go digital.

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How Digital Marketing Became Art

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In a world of ever evolving technology, the use of social media platforms and tools give a new way how artists can get some attention. Visual artists now have numerous new ways how they can market their work and how to engage their fans and interact with them. They can easily connect with the buyers from all over the world using free social media platforms like Instagram, YouTube, Twitter or Facebook. In times before the Internet, the most important things to an artist were his palette and the paintbrush but today, these platforms are what is important. Modern day artists are now completely used to using social media to promote themselves and their work. By connecting with buyers online, they can sell their products and earn some money with ease.

Some of these artists are even going that far in saying that they would not be where they are today if it were not for social media. In a way, the modern methods that these artists are using to promote their work have become so sophisticated and diverse, that it is now safe to say that digital marketing has become a form of a separate art form. It is not quite an art like painting or sculpting but, it has its own charms. Just as an artist has to be good in order to paint a picture, a person needs to be really good at digital marketing techniques in order to gain an audience and get some customers or clients. There are numerous possibilities and opportunities that these social platforms offer and artists realized that they can put this to a good use and make a benefit for themselves.

Direct connection with the audience

The basic point of social media and digital marketing, in general, is a direct connection with the audience. People who are into web design, think that social media and various other platform are simply crucial for their work. Each company that offers any services has a website and various ways how to promote their services using digital marketing methods and techniques.

Everything that you see today is done over the Internet. People still go to the museums, that is true, but, if you want to present a picture of a famous painter from XV century, because you think it should be on the cover page of your company’s magazine, you will certainly find it on Google rather than taking the whole company crew to a museum. This vast sea of opportunities that is Internet gave hope to countless artists that are aspiring to find their place under the sun. If it was not for digital marketing and social media, they would surely not succeed. So, when you know how important digital marketing is to the artists of today. it is safe to say that people will get really good at it. This only means that, with time, digital marketing will become a new and contemporary way or a form of art.

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Digital Marketing In Photography

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The appearance of digital marketing has greatly and undoubtedly changed the terrain of every industry in the world. Artist and photographers can now go public with ease and present their works to the fans and art lovers all over the world with a simple website. Artists view digital marketing as the greatest opportunity ever created that is just waiting for them. Social media, video marketing, word of mouth, the truth is artists never had so many tools to their advantage than they have now. It is now completely possible to use the Internet to make yourself known to the world auditorium. Younger generations learn about older artists through various social media and video websites, laying the foundations for the new wave of fans.

The same is with photography. It has become a state of art today and fans have numerous social media where they can check the work of their favorite artists. Sites like Instagram and Facebook are perfect platforms for exhibitions of their work. Here, people who are into photography can create groups, exhibit their works, get likes and recognition, organize events and so many other things. The list of possibilities is endless. Now, there are two ways how photography can be important. People can use social media to promote their photography as a form of their art and what they do or, photography can play a very important part in your marketing strategy. We all know that photography is now an integral part of life that we all live every day.

The advancement of technology

This is why the importance of photography shouldn’t be underestimated or neglected. This is important because your marketing campaign for a certain product will have a much better impact on the targeted audience if they can see what the product is. Simple as that. In addition to this, almost every mobile device and a piece of technology have a camera of some sort installed in it. The technology advances and with it, the ways of how we use it. Social media platforms like Instagram helped to pave the way for the revolutionary expanse of photography. This means that if you want to spread the word about what you do, you will do it by posting a picture of it on any available social media platform. If you are an artist now wants to hold a photography exhibition where you will present your latest work, you will do it by creating an event and posting pictures about it on your social media network.

That way, your fans will be able to keep track of you and learn about the event you are planning and attend it. Everything is connected. If you know how to harness the power of the Internet technology, you can take the digital world by storm and make it work to your advantage. Therefore, photography is simply integral to what you do. You can not do any type of digital marketing without having photography involved in it.

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How Photography Can Influence Digital Marketing

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Take a look at this scenario. You have done everything to make sure that your website is top notch. It looks great, your content is optimized when it comes to the search engine optimization, you have more than functional mobile support and you get full responsiveness. Pretty much, all the basics are covered. But one thing here is missing. In case that you are wondering what that could be, the answer is really simple, the photography. When all this is done in order to promote yourself or your business online, that is where the importance of photography comes into play. Visitors to your website will check your site because they want to know more about what you have to offer. To read about it will give them some insight what is it all about but, if you really want to get them interested for your business, product or services, you will have to provide pictures, lots and lots of pictures.


People like pictures because they represent the best what you have to offer. They can see right away if that is going to match their needs or complement their current lifestyle. It is all about what they need in the moment and if you present them with enough visual evidence, that may be a determining factor what they decided to buy your product.

Pictures will get the job done

If you really want to capture their imagination, make them imagine themselves using your product to their benefit, you will need product images to do this. When you present them with images, they will start asking around for your product or services which means that you got them interested. This is half of the job already done and you have not even told them anything yet. Solely because of your images, you got your targeted audience to think about your product. That is how much of a great impact photography has in digital marketing.

If you want to get your marketing right, make sure that you provide your customers and clients with the highest quality photos of what you have in store. That is the only way to make sure that people really get interested. This is just one way how you can do things. If you want to embark on a full digital marketing solution journey, there is a lot to learn. Here is a perfect example how you can utilize photography to work to your advantage. Everyone has heard about Pinterest. It is a social media platform, mainly for pictures. Here, people come to get various ideas about how they could use this platform to get organized and promote their business. Pinterest can help them understand how to better promote their brands and products, using nothing but pictures. Once you see how people do it here, you will probably get some ideas how you can start doing your things and get more people to like your products or services that you are offering.